Carbon Credits & Culture Fits: A Startup CEO’s Strategy
I had the pleasure of sitting down with Fritz Troller, CEO and Co Founder at Therm Solutions.
Fritz shared his journey from corporate leadership at Grainger to co founding multiple startups including Groom Energy and now Therm Solutions.
We got into the weeds on their carbon finance model, how they're tackling refrigerant emissions in the food supply chain, and the pivotal role that carbon credits play in enabling grocers and and cold storage operators to decarbonize.
We also covered a critical piece of hiring.
Fritz talked about why early stage hires should come through trusted networks, the importance of intellectual curiosity in candidates, and when to partner with experts for industry sourced recruiting.
Truth
We got into the heart of what makes a business culture thrive—starting with truth.
Fritz talked about the non-negotiable value of plain talk, surrounding himself with people who tell it like it is, not just what he wants to hear.
He also opened up about Therm’s unique ownership model, where every employee is also an equity holder. That structure doesn’t just sound good—it drives real ownership behavior across the team.
Watch this clip to see that moment, or listen to the full episode for the full experience.
The Full Episode
Learn More
Vist Therm’s Website
Learn more about Fritz at LinkedIn
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